The Hybrid Bin is coming to Interpoma, Bolzano – The capital of Apples in Europe

Next week I will be exhibiting the Hybrid Bin from MacroPlastics at the Interpoma trade show in Bolzano, Italy.

Where better to exhibit and demonstrate this market leading packaging solution than in Europe’s largest apple growing region.

The Hybrid Bin is a perfect fit for Interpoma, a revolutionary product improving the efficiency of the transportation of apples. The aim of the show is to act as a forum for the latest trends and products; the Hybrid Bin is where the fresh produce is going.

The Hybrid Bin is the first of its kind, merging plastic and wood for the first time to bring the logistics of fresh produce into the 21^st century.

The freshness and taste are the two fundamentals when consumers are purchasing fresh produce. Therefore, handling and packaging are integral to maintaining the quality of apples.

I will be exhibiting the Hybrid Bin at the Interpoma trade show in Bologna from the 20^th -22nd November. This is a perfect opportunity for the apple growers in the region to see the Hybrid Bin first hand, giving you a clear idea of how this product can perform for your business.

Had enough of the old wooden bins and cardboard? Are they no     longer suitable for your needs?

The perforations on all sides of the bin reduce the cooling time considerably quicker than those that are in wooden and cardboard bins. The reason behind this is to maintain consistent air flow through the apples during the storage process; this aids the quality and shelf life of the apples. With increased attention being paid to hygiene standards, using plastic makes it easier to clean and maintain therefore reducing contamination compared to cardboard which absorbs moisture.

Removing cardboard or wood from your packaging process allows you to reduce your costs through a longer life cycle and reduced waste of a plastic alternative. The Hybrid Bin has an increased pack out which is another financial gain in terms of transport costs. The Hybrid Bin can be safely nested into stacks and removed from the wooden frames, reducing space and costs on the return journey back to the grower.

The Hybrid Bin is the first of its kind on the packaging market and has been designed with the fresh produce growers’ needs at the forefront of the process. 

I look forward to attending Interpoma this week and meeting the fresh produce growers in Bolzano and being able to showcase a product that can transform their packaging and logistics of their goods.