Sunday 2 February 2014

Fruit Logistica – What exactly is it?

Fruit Logistica isn’t too far away now, so that means that the launch of the Macro Plastics Hybridbin is nearly upon us.

Fruit Logistica is running from the 5th – 7th February in Berlin and is the largest exhibition in the fresh produce industry. It is not just about the fruit and vegetables, the event brings together anything connected to the industry into one hub.

There will be in the region of 2,500 companies being represented in Berlin, me being one of them as the front for Macro Plastics. The large number of companies attending will range from producers to packaging, press to internet solutions. Any function that is involved with fresh produce from growing all the way through to the end of the process in arriving to the consumer will be present.

That is why this is the ideal location to launch the Hybridbin to the fresh produce market. In this day and age in business as well as in life there are two main aims. Firstly, to save as much money as possible and reduce costs. Secondly, get as much for your money as possible. The Hybridbin delivers both of these to the fresh produce industry.

People attending Fruit Logistica are looking for the new additions to the market and getting value for money. For producers looking to get value for money Fruit Logistica is the best shop window in the world, with everything on offer. If a product or service associated with the fresh produce industry isn’t at the exhibition, it is not worth considering. This goes back to why I am launching the Hybridbin in Berlin.


I will be in the US Pavilion in Hall 23 Stand A03, come and see how the Hybridbin can improve your fresh produce supply chain, saving you money and improving quality of your product. 

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