Thursday, 30 January 2014

Fruit Logistica – Hybridbin

Why is Plastic the material of choice? Why do we all love plastic bins for handling fruit?

The New Hybridbin by Macro Plastics caters for all the packaging requirements in order to help the agricultural industry deliver quality, fresh produce to their customer. I will be launching the new Hybridbin at the Fruit Logistica Exhibition in Berlin from the 5th - 7th February.

As Fruit Logistica is the world’s largest trade show for the fresh produce industry, there is no better venue to launch Macro Plastics’ latest product that is aimed at helping fruit and vegetable producers improving their storage and supply chain solutions.

Using plastic as the material of choice to store fresh fruit has far ranging benefits which contribute to the quality of the product when they are bought by the customer.

When it comes to packaging solutions we all know they have to fulfil all of the following areas of criteria –

·         Weight restrictions
·         Durability
·         Easy usage
·         Value for money

The Hybridbin is a light alternative to using cardboard which absorbs moisture adding to the weight. The weight of the Hybridbin also helps when it comes to weight restrictions in the transportation process, increasing capacity which in turn helps to reduce costs.

The Hybridbin allows you to make huge savings on transportation costs when they are being returned. The new bins are nested inside each other with the wooden frames folded down; this is opposed to rigid containers that are stacked which takes up a lot of space which all comes to a cost.

When the bins aren’t being used throughout the year, you are able to make great savings on space as they sit inside each other. This provides a strong stack ensuring they are safe and won’t topple over, which also adds a reduction in damages.

Plastic is a durable material to use in a supply chain which results in little maintenance and repair costs required. Plastic is therefore an option to increase productivity and reduce running costs.

The Hybridbin is easy to use and maintain in terms of sanitation and ventilation. Plastic is easy to clean and does not absorb liquid; both of these elements reduce the risk of carrying diseases especially as the fresh produce is a global industry.

The quality of fruit is dependent on the freshness when it arrives to the customer; the ventilation in the Hybridbin allows the produce to cool quickly keeping the fruit as fresh as possible. This is in comparison to cardboard that has solid surfaces where the only way of ventilation is the open top.

The Hybridbin by Macro is recyclable, this not only helps in terms of the environment and going green. This is beneficial to the fruit industry as there is a high residual value at the end of the products life. So not only is there a decrease in waste compared to using cardboard as a packaging material, by using a Macro Hybridbin there is added value in the form of income from recycling.

I will be introducing the Hybridbin at the Fruit Logistica exhibition in Berlin from 5th -7th February. This is a brand new product on the market that helps producers save money and improve the effectiveness of their returnable packaging solutions in the industry.


The Marco Plastics stand will be in the US Pavilion in Hall 23 Stand A03.

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