Fruit Logistica – What exactly is it?

Fruit Logistica isn’t too far away now, so that means that the launch of the Macro Plastics Hybridbin is nearly upon us.

Fruit Logistica is running from the 5^th – 7^th February in Berlin and is the largest exhibition in the fresh produce industry. It is not just about the fruit and vegetables, the event brings together anything connected to the industry into one hub.

There will be in the region of 2,500 companies being represented in Berlin, me being one of them as the front for Macro Plastics. The large number of companies attending will range from producers to packaging, press to internet solutions. Any function that is involved with fresh produce from growing all the way through to the end of the process in arriving to the consumer will be present.

That is why this is the ideal location to launch the Hybridbin to the fresh produce market. In this day and age in business as well as in life there are two main aims. Firstly, to save as much money as possible and reduce costs. Secondly, get as much for your money as possible. The Hybridbin delivers both of these to the fresh produce industry.

People attending Fruit Logistica are looking for the new additions to the market and getting value for money. For producers looking to get value for money Fruit Logistica is the best shop window in the world, with everything on offer. If a product or service associated with the fresh produce industry isn’t at the exhibition, it is not worth considering. This goes back to why I am launching the Hybridbin in Berlin.

I will be in the US Pavilion in Hall 23 Stand A03, come and see how the Hybridbin can improve your fresh produce supply chain, saving you money and improving quality of your product. 

Fruit Logistica – Hybridbin

Why is Plastic the material of choice? Why do we all love plastic bins for handling fruit?

The New Hybridbin by Macro Plastics caters for all the packaging requirements in order to help the agricultural industry deliver quality, fresh produce to their customer. I will be launching the new Hybridbin at the Fruit Logistica Exhibition in Berlin from the 5^th - 7^th February.

As Fruit Logistica is the world’s largest trade show for the fresh produce industry, there is no better venue to launch Macro Plastics’ latest product that is aimed at helping fruit and vegetable producers improving their storage and supply chain solutions.

Using plastic as the material of choice to store fresh fruit has far ranging benefits which contribute to the quality of the product when they are bought by the customer.

When it comes to packaging solutions we all know they have to fulfil all of the following areas of criteria –

·         Weight restrictions

·         Durability

·         Easy usage

·         Value for money

The Hybridbin is a light alternative to using cardboard which absorbs moisture adding to the weight. The weight of the Hybridbin also helps when it comes to weight restrictions in the transportation process, increasing capacity which in turn helps to reduce costs.

The Hybridbin allows you to make huge savings on transportation costs when they are being returned. The new bins are nested inside each other with the wooden frames folded down; this is opposed to rigid containers that are stacked which takes up a lot of space which all comes to a cost.

When the bins aren’t being used throughout the year, you are able to make great savings on space as they sit inside each other. This provides a strong stack ensuring they are safe and won’t topple over, which also adds a reduction in damages.

Plastic is a durable material to use in a supply chain which results in little maintenance and repair costs required. Plastic is therefore an option to increase productivity and reduce running costs.

The Hybridbin is easy to use and maintain in terms of sanitation and ventilation. Plastic is easy to clean and does not absorb liquid; both of these elements reduce the risk of carrying diseases especially as the fresh produce is a global industry.

The quality of fruit is dependent on the freshness when it arrives to the customer; the ventilation in the Hybridbin allows the produce to cool quickly keeping the fruit as fresh as possible. This is in comparison to cardboard that has solid surfaces where the only way of ventilation is the open top.

The Hybridbin by Macro is recyclable, this not only helps in terms of the environment and going green. This is beneficial to the fruit industry as there is a high residual value at the end of the products life. So not only is there a decrease in waste compared to using cardboard as a packaging material, by using a Macro Hybridbin there is added value in the form of income from recycling.

I will be introducing the Hybridbin at the Fruit Logistica exhibition in Berlin from 5^th -7^th February. This is a brand new product on the market that helps producers save money and improve the effectiveness of their returnable packaging solutions in the industry.

The Marco Plastics stand will be in the US Pavilion in Hall 23 Stand A03.

How can your supply chain be improved with the Hybridbin?

A packaging solution like the Hybridbin provides an edge over competitors as it moves the fruit supply chain into the 21^st century.

Cost savings are the obvious benefit, by purchasing the Hybridbin removes the continuous purchase of cardboard and wood. Other benefits include savings on storage costs, increased capacity, freshness of products as a result of the improved ventilation, bruise buffer to reduce damages and reduction in transport costs.

The Hybridbin brings together plastic and wood in an effective product that aims to transform the supply chain for fruit producers. The wood provides a structural frame adding support and the plastic is made from FDA-approved materials and has smooth surfaces and rounded corners helping to reduce damage to the products.

The Hybridbin also significantly reduces shipping costs both the frame and bins can be effectively stored on return. The plastic bins can be nested and the frames can be collapsed and shipped separately. This is in comparison to containers already on the market that are stacked as opposed to sitting inside each other.

The storage benefits are also in relation to storing the bins when they are not being used. As they can be nested it saves on the space as you are able to have more in a stack. The Hybridbin is also safer than other containers as the stacks are more rigid and the risk of them toppling over is considerably lower.

It is known within the industry that wood is a cheaper alternative but has its downfalls; this is the reason why Marco Plastics have merged together plastic and wood. This provides our customers with the best of both worlds. This is a cost-effective packaging solution that delivers quality products.

The Hybridbin is the most economical agriculture plastic bulk bin on the market ensuring efficiency improvements and high food safety standards. 

The Hybridbin will be launched at the Fruit Logistica exhibition in Berlin from the 5^th – 7^th February in the US Pavilion, Hall 23, Stand A03.