Thursday 18 September 2014

What are Fresh Produce Growers looking for from their Supply Chain?

The supply chain and logistics are an essential element of the process for fresh produce growers.

But what do fruit and vegetable producers really want from their supply chain?

·         Value for money?
·         Reduced transportation costs?
·         Less damages?
·         Increased quantities and a faster process?
·         Meet increased health and safety standards from buyers?

These are just a few of the main areas growers would ideally like to improve in their supply chain through their packaging. Like most things in business there will always be at least one criterion that cannot be catered for. This is made even harder when supermarkets and fresh produce buyers are continuously increasing their requirements and standards.

Have you been in search of one solution that ticks all of those boxes?

Macro Plastics Hybrid Bin is the answer to all of those areas. The Hybrid Bin will be on display in Istanbul at the Eurasia PackagingFair from the 18th – 21st September. At this international packaging fair you can see firsthand this revolutionary returnable packaging solution and how it can benefit fresh produce.

Merging plastic with wood has never been seen in the returnable packaging market before. Coupling these two materials together is a far more viable returnable solution than wooden crates that are currently the default choice. This needs to change in order for the fresh produce industry to improve.

The Hybrid Bin delivers on all of the 5 points that I have highlighted above. That is something that no other returnable packaging solution can do currently.


I will be with KayaPlas who will be exhibiting the Hybrid Bin at the Eurasia Packaging Fair in Istanbul from 18th to 21st September. You can find me in Hall 3 Stand 318 B, come and see how the Hybrid Bin can transform your fresh produce supply chain. 

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