Keeping fruit fresher for longer with Macro Plastic bins

In an age when customers want the freshest fruit and vegetables possible all year round, growers are required to step up to these demands which the market dictates to them.

As with all areas of business, when demands change you need to keep with the market and to do that your practises and tools need to evolve over time.

In order to, provide customers with fresher apples that have a longer shelf life Crane & Crane are now using plastic bins throughout their growing process instead of wood.

Ventilation is key to keeping the fruit fresher forlonger.  The fruit cools more rapidly in storage in plastic, producing a better piece of fruit in terms of appearance and taste. Crucially, this enhances its shelf life which in turn reduces waste and costs.

As opposed to wood, that Crane & Crane were using previously, the plastic containers have ventilation holes throughout. Ventilation and the cooling process are vital for Crane & Crane in America due to the climate. There is an increased need for the quick cooling methods in the orchards and farms across southern Europe and Asia too due to the warm climate all year round. These slight adjustments from wood to plastic can benefit the bottom line of the business by reducing costs.

In order for Crane & Crane to supply apples globally all year round they have the world largest cooling facility. Storage is a key area of their operation and the plastic bins play a large role in this process.

The plastic bins stack and store a lot better than wooden bins. Crane & Crane are impressed with the interlocking design as the bins can be stacked higher than wooden and are a lot safer. This improves the handling process and productivity whilst storing the apples, reducing the time the forklift drivers need when ensuring bins are stacked correctly. All they have to do is line them up, send them down and the bins lock into place in a straight stack.

Crane & Crane have invested money in this as they saw see a benefit to their consumers and customers which naturally benefited their business.

Everything comes back to quality which has never changed over the decades they have been producing apples. What has changed is how they deliver that quality. One of these changes has been the move to Macro Plastics’ bin.