There has been a longstanding question from automotive
manufacturers about what happens to returnable packaging at the model
end-of-life stage? There is also the perception that all returnable packaging
is bought new.
As a result of this perception, the automotive industry
assume that the value of the returnable solutions at the end of their life is
zero which becomes a barrier to them moving from expendables to returnable.
Unbeknown to them that there is a bustling refurbished and recycled packaging market with specialists looking to continuously purchase
packaging.
Packaging refurbishment specialist purchase totes and
general purpose applications from OEM’s and tier suppliers who clean, repair
and de-brand them before selling them back to the market. This is a great
alternative to replacing broken or stolen returnable with new packaging.
Bespoke packaging solutions may not be fit for general
re-use but in this instance they can be ground down and recycled to be re-used
elsewhere. Therefore, there is no reason for the automotive industry to believe
that returnable packaging has zero value at the end of its life.
I think that some of the issue is that automotive
manufacturers don’t want to talk about recycled packaging in fear of them
buying their own returnable packaging back.
It is important to know that this is a legitimate market and
that resellers accept packaging only with the correct legal documentation to
ensure transparency.
If you would like to understand the potential of recycled
packaging or find out how much your returnable packaging is worth please
contact me.
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