Monday, 17 November 2014

The Hybrid Bin is coming to Interpoma, Bolzano – The capital of Apples in Europe

Next week I will be exhibiting the Hybrid Bin from MacroPlastics at the Interpoma trade show in Bolzano, Italy.

Where better to exhibit and demonstrate this market leading packaging solution than in Europe’s largest apple growing region.

The Hybrid Bin is a perfect fit for Interpoma, a revolutionary product improving the efficiency of the transportation of apples. The aim of the show is to act as a forum for the latest trends and products; the Hybrid Bin is where the fresh produce is going.

The Hybrid Bin is the first of its kind, merging plastic and wood for the first time to bring the logistics of fresh produce into the 21st century.

The freshness and taste are the two fundamentals when consumers are purchasing fresh produce. Therefore, handling and packaging are integral to maintaining the quality of apples.



I will be exhibiting the Hybrid Bin at the Interpoma trade show in Bologna from the 20th -22nd November. This is a perfect opportunity for the apple growers in the region to see the Hybrid Bin first hand, giving you a clear idea of how this product can perform for your business.


Had enough of the old wooden bins and cardboard? Are they no     longer suitable for your needs?

The perforations on all sides of the bin reduce the cooling time considerably quicker than those that are in wooden and cardboard bins. The reason behind this is to maintain consistent air flow through the apples during the storage process; this aids the quality and shelf life of the apples. With increased attention being paid to hygiene standards, using plastic makes it easier to clean and maintain therefore reducing contamination compared to cardboard which absorbs moisture.

Removing cardboard or wood from your packaging process allows you to reduce your costs through a longer life cycle and reduced waste of a plastic alternative. The Hybrid Bin has an increased pack out which is another financial gain in terms of transport costs. The Hybrid Bin can be safely nested into stacks and removed from the wooden frames, reducing space and costs on the return journey back to the grower.

The Hybrid Bin is the first of its kind on the packaging market and has been designed with the fresh produce growers’ needs at the forefront of the process. 


I look forward to attending Interpoma this week and meeting the fresh produce growers in Bolzano and being able to showcase a product that can transform their packaging and logistics of their goods.

Monday, 6 October 2014

What are you looking for from Fruit Attraction this year?

As a fresh produce grower you will no doubt be looking for solutions to the issues that you have had for a long time. You may have come across solutions that have ticked some of your boxes but not all of them, so you have decided against looking into it further.

Now, this has changed in the shape of the HybridBin. A product that caters for all a fruit and vegetable grower could want from their returnable packaging solution.

The detail that has gone into the design of the HybridBin has allowed Macro Plastics to produce a revolutionary packaging solution.

I will be exhibiting the HybridBin at the Fruit Attraction trade show in Madrid from the 15th -17th October. This is a perfect opportunity for fresh produce growers to see the HybridBin first hand, giving you a clear idea of how this product can perform for your business.

Have you been meaning to look for a new returnable solution for your produce but not got round to it?

Had enough of the old wooden bins? Are they no longer suitable for your needs?

Well, the Fruit Attraction show is a fantastic opportunity for you to invest some of your time in getting to know what the HybridBin can do compared to your existing bulk bin solution. The HybridBin is the first product of its kind to merge wood with plastic with the fundamental aims concentrating on a return on investment and improve the quality of produce delivered to the buyers.

The HybridBin is set to transform the way the fresh produce industry transports their goods and the results they can produce in this increasingly competitive market.


Feel free to visit the Macro Plastics’ stand in Hall 3 Stand 3F05C. I will be more than happy to answer any of your questions and talk you through the product.

Thursday, 2 October 2014

Keep Up With the Fresh Produce Industry

An industry as competitive as the fresh produce market requires innovative solutions to feed the requirements that growth demands.

I will be exhibiting the HybridBin, the latest product to come out of Macro Plastics, at the Fruit Attraction trade show from 15th -17th October in Madrid. Macro Plastics have delivered the most innovative packaging solution to be seen on the fresh produce market, with combination of plastic moulded bins and wooden frames.

The Fruit Attraction trade show is the perfect venue to showcase the HybridBin. The fruit and vegetable market in Europe is the ideal location for the HybridBin to be put to use and experience the results it can provide for growers that wooden crates can’t.

With demand continuously increasing the need to move large quantities and reduce timescales are two of the important requirements of fresh produce buyers. Two requirements that are beyond wood. Two requirements that the HybridBin can deliver on.

The Macro Plastics stand will be in Hall 3 on Stand 3F05C, I will be at the trade show for the duration from 15th – 17th October. If you would like more information on the HybridBin come along to the stand I can explain to you exactly what the bin can do for your supply chain.


Having visited Eurasia Packaging in Istanbul, Macfruit in Italy and the London fresh produce shows the HYBRID is unique in its design and concept and there is nothing to touch it for value and innovation. Probably the only really new Returnable packing product you will see at Fruit Attraction.

Thursday, 18 September 2014

What are Fresh Produce Growers looking for from their Supply Chain?

The supply chain and logistics are an essential element of the process for fresh produce growers.

But what do fruit and vegetable producers really want from their supply chain?

·         Value for money?
·         Reduced transportation costs?
·         Less damages?
·         Increased quantities and a faster process?
·         Meet increased health and safety standards from buyers?

These are just a few of the main areas growers would ideally like to improve in their supply chain through their packaging. Like most things in business there will always be at least one criterion that cannot be catered for. This is made even harder when supermarkets and fresh produce buyers are continuously increasing their requirements and standards.

Have you been in search of one solution that ticks all of those boxes?

Macro Plastics Hybrid Bin is the answer to all of those areas. The Hybrid Bin will be on display in Istanbul at the Eurasia PackagingFair from the 18th – 21st September. At this international packaging fair you can see firsthand this revolutionary returnable packaging solution and how it can benefit fresh produce.

Merging plastic with wood has never been seen in the returnable packaging market before. Coupling these two materials together is a far more viable returnable solution than wooden crates that are currently the default choice. This needs to change in order for the fresh produce industry to improve.

The Hybrid Bin delivers on all of the 5 points that I have highlighted above. That is something that no other returnable packaging solution can do currently.


I will be with KayaPlas who will be exhibiting the Hybrid Bin at the Eurasia Packaging Fair in Istanbul from 18th to 21st September. You can find me in Hall 3 Stand 318 B, come and see how the Hybrid Bin can transform your fresh produce supply chain. 

Wednesday, 17 September 2014

The Hybrid Bin is coming to Eurasia Packaging Fair 2014

This week I will be attending the 2014 Eurasia Packaging Fair in Istanbul, the international packaging industry fair.

From the 18th – 21st September I will be alongside KayaPalstik exhibiting the Macro Plastic Hybrid Bin in Hall 3 Stand 318 B.

The Hybrid Bin is a revolutionary returnable packaging solution for the fresh produce industry combining plastic and wood for the first time.

The bulk bin is designed to take fresh produce growers to the next level in terms of reducing costs, driving efficiencies of their logistics and supply chain.

Quality and hygiene standards are on the increase in the fresh produce industry and so are the costs. The Hybrid Bin is the one solution that caters for all of these requirements.

In comparison to wooden crates that have been used religiously over a long period of time, the use of plastic transforms the performance of the supply chain outperforming the wooden crates on every requirement of the buyers of fresh produce.

With increased storage in comparison to wooden bins, fresh produce growers are able to transport larger quantities and increase value for money. This covers the requirement of supermarkets whose demands on speed and quantity are constantly increasing. The Hybrid Bin delivers financial benefits that have not been experienced before by the fresh produce industry. The quality and performance efficiencies that the Hybrid Bin provides are also market leading.

I will be at the Eurasia Packaging Fair showing everyone firsthand what the Hybrid Bin can do for the fruit and vegetable growers in an increasingly competitive industry.


Visit the stand over the 3 days, come and see for yourself what the Hybrid Bin can do for the transportation of fruit and vegetables. 

Thursday, 21 August 2014

Transportation & Storage of the Hybrid Bin

In our previous blogs on the Hybrid Bin we have looked at the benefits to the quality of the fresh produce.

The benefits that the Hybrid Bin delivers to the logistics and transportation of fresh produce as well as the storage are revolutionary to the market. The design process not only focused on the fresh produce but also the handling and usage of the returnable packaging solution.

Shipping and transportation costs are on the increase and there is a great need to reduce costs where possible and drive value for money.

The Hybrid Bin is the first product in the world to combine wood and plastic bins that can be safely nested on the return journey therefore reducing the space required. This method reduces the delivery costs, providing the cheapest plastic returnable compared to what is currently available on the market.

The interlocking design has improved the safety element when stacking with fresh produce in. The bins can be securely stacked ten bins high, ensuring the contents is safe with a bruise buffer and reducing the risk of toppling over and causing injury. With health and safety being a hot topic it has to be a fundamental area of the product.


The secure stack and nesting improvements in comparison to products already on the market are also focused on when the Hybrid Bin is not in use. Secure stacking allows growers to have higher stacks therefore reducing space required for storage. They are less susceptible to be damaged by the wintery conditions or blown over.  

Friday, 18 July 2014

The Cost Down Alternative to Wood in the Fresh Produce Industry

Driving down costs at any point during the supply chain will draw attention. This is where the Hybrid Bin enters the frame in the fresh produce industry.

Wood has been the main material used in the transportation of fresh produce for decades and because it has been used for so long there has been little thought about alternative materials.

The nature of market pressures and evolution is now forcing the fresh produce industry to look into alternatives. The main market pressures are cost and achieving value for money, in order to comply with these areas new materials are the only way forward. Plastic is the only sensible option in choosing a new material.

Using the Hybrid Bin as returnable packaging for your fresh produce is the most economical way of replacing wooden bins. The Hybrid Bin is more environmentally friendly, hygienic and easier to wash than wooden bins. This is coupled with the Hybrid Bin being more durable and having a longer lifespan than current wooden bins which automatically reduces the overall cost for growers.

The pack out of the Hybrid Bin compared to the current wooden bins is a marked improvement, increasing value for money in comparison to wood and then, in the long run, reduced costs as you will require less bins. The reduction on cost is considerable and the availability to nest in transport.

All aspects of the Hybrid Bin point to financial improvements over the existing wooden bins.

Don’t take all of this as gospel, come and experience the financial efficiencies for yourself. I can arrange the opportunity of a FREE trial of the bins to see first-hand and compare to your existing bulk packaging.