What are you looking for from Fruit Attraction this year?

As a fresh produce grower you will no doubt be looking for solutions to the issues that you have had for a long time. You may have come across solutions that have ticked some of your boxes but not all of them, so you have decided against looking into it further.

Now, this has changed in the shape of the HybridBin. A product that caters for all a fruit and vegetable grower could want from their returnable packaging solution.

The detail that has gone into the design of the HybridBin has allowed Macro Plastics to produce a revolutionary packaging solution.

I will be exhibiting the HybridBin at the Fruit Attraction trade show in Madrid from the 15^th -17^th October. This is a perfect opportunity for fresh produce growers to see the HybridBin first hand, giving you a clear idea of how this product can perform for your business.

Have you been meaning to look for a new returnable solution for your produce but not got round to it?

Had enough of the old wooden bins? Are they no longer suitable for your needs?

Well, the Fruit Attraction show is a fantastic opportunity for you to invest some of your time in getting to know what the HybridBin can do compared to your existing bulk bin solution. The HybridBin is the first product of its kind to merge wood with plastic with the fundamental aims concentrating on a return on investment and improve the quality of produce delivered to the buyers.

The HybridBin is set to transform the way the fresh produce industry transports their goods and the results they can produce in this increasingly competitive market.

Feel free to visit the Macro Plastics’ stand in Hall 3 Stand 3F05C. I will be more than happy to answer any of your questions and talk you through the product.

Keep Up With the Fresh Produce Industry

An industry as competitive as the fresh produce market requires innovative solutions to feed the requirements that growth demands.

I will be exhibiting the HybridBin, the latest product to come out of Macro Plastics, at the Fruit Attraction trade show from 15^th -17^th October in Madrid. Macro Plastics have delivered the most innovative packaging solution to be seen on the fresh produce market, with combination of plastic moulded bins and wooden frames.

The Fruit Attraction trade show is the perfect venue to showcase the HybridBin. The fruit and vegetable market in Europe is the ideal location for the HybridBin to be put to use and experience the results it can provide for growers that wooden crates can’t.

With demand continuously increasing the need to move large quantities and reduce timescales are two of the important requirements of fresh produce buyers. Two requirements that are beyond wood. Two requirements that the HybridBin can deliver on.

The Macro Plastics stand will be in Hall 3 on Stand 3F05C, I will be at the trade show for the duration from 15^th – 17^th October. If you would like more information on the HybridBin come along to the stand I can explain to you exactly what the bin can do for your supply chain.

Having visited Eurasia Packaging in Istanbul, Macfruit in Italy and the London fresh produce shows the HYBRID is unique in its design and concept and there is nothing to touch it for value and innovation. Probably the only really new Returnable packing product you will see at Fruit Attraction.

What are Fresh Produce Growers looking for from their Supply Chain?

The supply chain and logistics are an essential element of the process for fresh produce growers.

But what do fruit and vegetable producers really want from their supply chain?

·         Value for money?

·         Reduced transportation costs?

·         Less damages?

·         Increased quantities and a faster process?

·         Meet increased health and safety standards from buyers?

These are just a few of the main areas growers would ideally like to improve in their supply chain through their packaging. Like most things in business there will always be at least one criterion that cannot be catered for. This is made even harder when supermarkets and fresh produce buyers are continuously increasing their requirements and standards.

Have you been in search of one solution that ticks all of those boxes?

Macro Plastics Hybrid Bin is the answer to all of those areas. The Hybrid Bin will be on display in Istanbul at the Eurasia PackagingFair from the 18^th – 21^st September. At this international packaging fair you can see firsthand this revolutionary returnable packaging solution and how it can benefit fresh produce.

Merging plastic with wood has never been seen in the returnable packaging market before. Coupling these two materials together is a far more viable returnable solution than wooden crates that are currently the default choice. This needs to change in order for the fresh produce industry to improve.

The Hybrid Bin delivers on all of the 5 points that I have highlighted above. That is something that no other returnable packaging solution can do currently.

I will be with KayaPlas who will be exhibiting the Hybrid Bin at the Eurasia Packaging Fair in Istanbul from 18^th to 21^st September. You can find me in Hall 3 Stand 318 B, come and see how the Hybrid Bin can transform your fresh produce supply chain. 

Why are Fresh Produce Growers still using Wooden Bins?

Macro Plastics’ Hybrid Bin is the perfect packaging solution for the fresh produce industry at every stage from harvesting, storage to shipping. Plastic has to be the material of choice for the produce industry as it ensures the quality of its contents from field to supermarket.

Wood is no longer a viable option for the fresh produce industry due to increased risk of contamination and required hygiene standards. Therefore, plastic is the only solution with the Hybrid Bin being the first on the market.

The Hybrid Bin uses both plastic and wood together to create the most cost effective and efficient returnable bulk bin of its kind. The plastic bins sit inside wooden frames that the growers are able to make from their existing wooden bins. This reduces waste as the old materials are not just thrown away, reducing the cost of moving to the new plastic alternative.

The reluctance to use plastic has always been down to the increased costs over using wood. Now with the blend of both, the Hybrid Bin is able to offer fresh produce growers all the benefits of plastic at an affordable cost. The Hybrid Bin answers all of the issues that wood and cardboard have never been able to do.

Reducing damage is one of the pertinent issues for growers, driving down the cost of damages to their produce has a direct effect on their bottom line. Wood has been one of the main materials used to ship fresh produce but is susceptible to splinters and contamination. Macro Plastics’ Hybrid Bin offers a strong alternative.

The Hybrid Bin with its smooth edges is able to increase the pack out reducing the risk of bruising and damage compared to using wooden bins. The Hybrid Bin is perforated therefore keeping the contents fresh and is able to cool the produce effectively.

When being returned the bins are nested inside each other and the wooden frames can be placed inside ready for the grower to use again in the field.  These features are considerable financial improvements over the basic wooden bins.

When not in use over the Winter months, the growers can nest them in straight stacks. This reduces both the storage space required and damages from being blown over in wintery conditions, something that cannot be said for the current wooden bins.

The Hybrid Bin is now being used in the US as a direct replacement to wooden bins which are no longer viable. They have been designed in response to fresh produce grower’s demand for a cost-effective solution.

This is the answer to European growers packaging problems.

And it is available on a FREE trial.

We invite you to trial the Hybrid Bin in your own environment and experience all of the benefits for yourself. 

London Produce Show – Where is the fresh produce market going?

Everyone from the growers, the retailers, and the catering industry through to the consumer all want one thing when it comes to produce – freshness. The importance of freshness and the quality of fruit and vegetables is at its highest level and looks set to grow, this is the challenge for the fresh produce market.

In order to deliver the freshest produce supermarkets and fresh produce retailers are looking to reduce the contact points of their goods from the grower to the shelf to one touch. This is where shelf ready packaging is now in high demand and to maintain the freshness and increase the shelf life it is imperative to reduce the supply chain timings. The handling of fresh produce only once before the end consumer buys it is vital. The responsibility of the grower to also be the processor and packer into shelf ready bins / totes is a must. With the correct packaging at the correct prices this is now manageable and available.

Using plastic as opposed to cardboard cools the produce 60% quicker and protects the contents throughout the supply chain which reduces damage. Handling is also reduced as the 2^nd handling process in the country of destination is cut out.

Improving the freshness and quality through speeding up the supply chain adds to the shelf life of the produce and this in turn dramatically reduces the retailer’s waste costs.

When it comes to looking at alternatives in anything to do with business often there tends to be areas that are left behind.  There are now returnable packaging options available that meet all of those above requirements to the highest possible standards leaving no stone unturned, and at the competitive pricing as a result of one trip.

The plastic 5-FV tote and 330 Shuttle Bin are designed for ease of use for the grower to place their produce in and to ship them effectively, hygienically and reducing damage that can then be placed straight onto supermarket shop floors.

 Both of these products are available as one trip options which is the beauty of plastic. The fresh produce industry has commonly used expendable packaging, the collapsible tote and bin are a returnable alternative that reduces packaging costs and improves return on investment.

The tote then complies with the usual requirements of a packaging solution. The reinforced corner edge allows them to be stacked confidently 10 high per pallet, this is opposed to cardboard that is commonly used and is susceptible to collapse due to moisture.

I look forward to visiting the London Produce Show to understand what the market is after and to show them how I can help them improve the performance of their supply chain by delivering top quality produce. 

Fruit Logistica – What exactly is it?

Fruit Logistica isn’t too far away now, so that means that the launch of the Macro Plastics Hybridbin is nearly upon us.

Fruit Logistica is running from the 5^th – 7^th February in Berlin and is the largest exhibition in the fresh produce industry. It is not just about the fruit and vegetables, the event brings together anything connected to the industry into one hub.

There will be in the region of 2,500 companies being represented in Berlin, me being one of them as the front for Macro Plastics. The large number of companies attending will range from producers to packaging, press to internet solutions. Any function that is involved with fresh produce from growing all the way through to the end of the process in arriving to the consumer will be present.

That is why this is the ideal location to launch the Hybridbin to the fresh produce market. In this day and age in business as well as in life there are two main aims. Firstly, to save as much money as possible and reduce costs. Secondly, get as much for your money as possible. The Hybridbin delivers both of these to the fresh produce industry.

People attending Fruit Logistica are looking for the new additions to the market and getting value for money. For producers looking to get value for money Fruit Logistica is the best shop window in the world, with everything on offer. If a product or service associated with the fresh produce industry isn’t at the exhibition, it is not worth considering. This goes back to why I am launching the Hybridbin in Berlin.

I will be in the US Pavilion in Hall 23 Stand A03, come and see how the Hybridbin can improve your fresh produce supply chain, saving you money and improving quality of your product.