Fruit Logistica – What exactly is it?

Fruit Logistica isn’t too far away now, so that means that the launch of the Macro Plastics Hybridbin is nearly upon us.

Fruit Logistica is running from the 5^th – 7^th February in Berlin and is the largest exhibition in the fresh produce industry. It is not just about the fruit and vegetables, the event brings together anything connected to the industry into one hub.

There will be in the region of 2,500 companies being represented in Berlin, me being one of them as the front for Macro Plastics. The large number of companies attending will range from producers to packaging, press to internet solutions. Any function that is involved with fresh produce from growing all the way through to the end of the process in arriving to the consumer will be present.

That is why this is the ideal location to launch the Hybridbin to the fresh produce market. In this day and age in business as well as in life there are two main aims. Firstly, to save as much money as possible and reduce costs. Secondly, get as much for your money as possible. The Hybridbin delivers both of these to the fresh produce industry.

People attending Fruit Logistica are looking for the new additions to the market and getting value for money. For producers looking to get value for money Fruit Logistica is the best shop window in the world, with everything on offer. If a product or service associated with the fresh produce industry isn’t at the exhibition, it is not worth considering. This goes back to why I am launching the Hybridbin in Berlin.

I will be in the US Pavilion in Hall 23 Stand A03, come and see how the Hybridbin can improve your fresh produce supply chain, saving you money and improving quality of your product. 

How can your supply chain be improved with the Hybridbin?

A packaging solution like the Hybridbin provides an edge over competitors as it moves the fruit supply chain into the 21^st century.

Cost savings are the obvious benefit, by purchasing the Hybridbin removes the continuous purchase of cardboard and wood. Other benefits include savings on storage costs, increased capacity, freshness of products as a result of the improved ventilation, bruise buffer to reduce damages and reduction in transport costs.

The Hybridbin brings together plastic and wood in an effective product that aims to transform the supply chain for fruit producers. The wood provides a structural frame adding support and the plastic is made from FDA-approved materials and has smooth surfaces and rounded corners helping to reduce damage to the products.

The Hybridbin also significantly reduces shipping costs both the frame and bins can be effectively stored on return. The plastic bins can be nested and the frames can be collapsed and shipped separately. This is in comparison to containers already on the market that are stacked as opposed to sitting inside each other.

The storage benefits are also in relation to storing the bins when they are not being used. As they can be nested it saves on the space as you are able to have more in a stack. The Hybridbin is also safer than other containers as the stacks are more rigid and the risk of them toppling over is considerably lower.

It is known within the industry that wood is a cheaper alternative but has its downfalls; this is the reason why Marco Plastics have merged together plastic and wood. This provides our customers with the best of both worlds. This is a cost-effective packaging solution that delivers quality products.

The Hybridbin is the most economical agriculture plastic bulk bin on the market ensuring efficiency improvements and high food safety standards. 

The Hybridbin will be launched at the Fruit Logistica exhibition in Berlin from the 5^th – 7^th February in the US Pavilion, Hall 23, Stand A03.