London Produce Show – Where is the fresh produce market going?

Everyone from the growers, the retailers, and the catering industry through to the consumer all want one thing when it comes to produce – freshness. The importance of freshness and the quality of fruit and vegetables is at its highest level and looks set to grow, this is the challenge for the fresh produce market.

In order to deliver the freshest produce supermarkets and fresh produce retailers are looking to reduce the contact points of their goods from the grower to the shelf to one touch. This is where shelf ready packaging is now in high demand and to maintain the freshness and increase the shelf life it is imperative to reduce the supply chain timings. The handling of fresh produce only once before the end consumer buys it is vital. The responsibility of the grower to also be the processor and packer into shelf ready bins / totes is a must. With the correct packaging at the correct prices this is now manageable and available.

Using plastic as opposed to cardboard cools the produce 60% quicker and protects the contents throughout the supply chain which reduces damage. Handling is also reduced as the 2^nd handling process in the country of destination is cut out.

Improving the freshness and quality through speeding up the supply chain adds to the shelf life of the produce and this in turn dramatically reduces the retailer’s waste costs.

When it comes to looking at alternatives in anything to do with business often there tends to be areas that are left behind.  There are now returnable packaging options available that meet all of those above requirements to the highest possible standards leaving no stone unturned, and at the competitive pricing as a result of one trip.

The plastic 5-FV tote and 330 Shuttle Bin are designed for ease of use for the grower to place their produce in and to ship them effectively, hygienically and reducing damage that can then be placed straight onto supermarket shop floors.

 Both of these products are available as one trip options which is the beauty of plastic. The fresh produce industry has commonly used expendable packaging, the collapsible tote and bin are a returnable alternative that reduces packaging costs and improves return on investment.

The tote then complies with the usual requirements of a packaging solution. The reinforced corner edge allows them to be stacked confidently 10 high per pallet, this is opposed to cardboard that is commonly used and is susceptible to collapse due to moisture.

I look forward to visiting the London Produce Show to understand what the market is after and to show them how I can help them improve the performance of their supply chain by delivering top quality produce.