Friday, 28 February 2014

It is all in the Design

“Packaging is about so much more than designing a box or a crate” – Sam Ogle

There is a lot more than the design process of packaging but that is where the real benefits are realised whether that is in the form of cost, environmental or efficiency. It all begins at the outset.

A key element of the design process is gauging the amount of materials required, this can then have a considerable impact on the benefits when the packaging is in use. The less plastic used leads to lower costs; this is a quick fix to making savings before the customer experiences the other financial benefits of using containers in their supply chain.

As well as reducing production costs by using less plastic, it also means using less resin which reduces the weight and has environmental effects. Ensuring that a design looks at the maximisation of weight is essential as it is now important to ship as much as possible in a short space of time. Using fewer raw materials is environmentally friendly in the production of the packaging and also being able to transport more per container will help to reduce transportation costs which are directly linked to the effects on the environment.
Looking towards bespoke returnable packaging is the movement away from off-the shelf options. Returnable packaging is now offering innovative methods of transporting goods. There is a perception that off-the-shelf returnable packaging is has stagnated and seeing a drop in quality.


So now there is no reason to say no to returnable packaging.

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