“Packaging is about so much more than designing a box or a
crate” – Sam Ogle
There is a lot more than the design process of packaging but
that is where the real benefits are realised whether that is in the form of
cost, environmental or efficiency. It all begins at the outset.
A key element of the design process is gauging the amount of
materials required, this can then have a considerable impact on the benefits
when the packaging is in use. The less plastic used leads to lower costs; this
is a quick fix to making savings before the customer experiences the other
financial benefits of using containers in their supply chain.
As well as reducing production costs by using less plastic,
it also means using less resin which reduces the weight and has environmental
effects. Ensuring that a design looks at the maximisation of weight is
essential as it is now important to ship as much as possible in a short space
of time. Using fewer raw materials is environmentally friendly in the
production of the packaging and also being able to transport more per container
will help to reduce transportation costs which are directly linked to the
effects on the environment.
Looking towards bespoke returnable packaging is the movement
away from off-the shelf options. Returnable packaging is now offering
innovative methods of transporting goods. There is a perception that
off-the-shelf returnable packaging is has stagnated and seeing a drop in
quality.
So now there is no reason to say no to returnable packaging.
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